Organisation: The Cybersecurity Pulse (TCP), Darwin Salazar’s weekly cybersecurity Substack at cybersecuritypulse.net. Event: merch run, August 2025. What we did: full design system (main art, logomark, wordmark) and production.

TCP is The Cybersecurity Pulse, the weekly newsletter Fortune 500 CISOs and their teams read, with over 8,000 subscribers and more than 150 issues behind it. TCP came with a world already in mind: beige plastic, green phosphor text, an all-seeing eye glowing on the screen. The computer from the room you weren’t supposed to touch as a kid. My job was to turn that into a full little design system: the retro terminal illustration as the main art, plus a clean logomark and wordmark that work on their own. The terminal carries the shirts. The marks carry the hats. One weird, specific idea, three pieces of art, everything matching. If your brand has a strange aesthetic you can’t fully explain, good. Bring it. That is the fun part.

Got a world in your head? I can make it wearable. hello@zeytin.studio